{"product_id":"sony-k98xr75m2pb-98-inch-bravia-7-ii-true-rgb-led-4k-ultra-hd-hdr-smart-google-tv-2026","title":"Sony K98XR75M2PB 98 Inch BRAVIA 7 II True RGB LED 4K Ultra HD HDR Smart Google TV 2026","description":"\u003ch2\u003e\u003cstrong\u003eSony BRAVIA 7 II K98XR75M2PB 98 Inch True RGB LED 4K Ultra HD HDR Smart Google TV\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eExperience Bigger, Brighter Entertainment\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eTransform your living room into a true home cinema with the Sony BRAVIA 7 II K98XR75M2PB. Featuring a massive 98-inch screen, Sony's latest True RGB LED technology and the intelligent XR Processor with AI, this premium 4K HDR Smart TV delivers breathtaking colour accuracy, exceptional brightness and impressive realism. Whether you're watching blockbuster films, live sport or next-generation gaming, every scene is presented with remarkable detail and depth.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eTrue RGB LED Technology for Exceptional Colour Precision\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eAt the heart of the BRAVIA 7 II is Sony's advanced True RGB LED display technology. Using independent red, green and blue LED control, the TV produces highly accurate colours, improved brightness and enhanced contrast across the entire screen.\u003c\/p\u003e\n\u003cp\u003eCombined with XR Contrast Booster 20, bright highlights appear more vibrant while darker scenes retain outstanding detail, creating a picture that feels more lifelike and immersive. From colourful nature documentaries to cinematic action sequences, every image benefits from stunning clarity and realism.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eXR Processor with AI Scene Recognition\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003ePowered by Sony's latest XR Processor with AI, the BRAVIA 7 II intelligently analyses content in real time. Using advanced scene recognition technology, it identifies key elements within each frame and optimises colour, contrast, texture and detail for the most natural viewing experience possible.\u003c\/p\u003e\n\u003cp\u003eThe result is a picture that closely reflects the creator's original vision, with improved depth, realism and accuracy across all types of content.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSmooth, Detailed Motion for Sport and Movies\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFast-moving action is handled effortlessly thanks to Sony XR Motion Clarity technology. Whether you're watching live sport, action films or gaming, motion remains smooth and sharp with reduced blur.\u003c\/p\u003e\n\u003cp\u003eXR Clear Image further enhances older content by intelligently reducing noise and improving detail, helping HD and lower-resolution sources appear closer to native 4K quality.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWide Viewing Angles for Larger Rooms\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe BRAVIA 7 II is designed for family viewing and larger entertainment spaces. Sony's X-Wide Angle Pro technology maintains excellent colour consistency and brightness even when viewed from the side, ensuring everyone enjoys a premium viewing experience regardless of seating position.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCinema-Quality Picture with Studio Calibration\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eSony has worked closely with leading film studios to deliver an authentic cinematic experience at home. Support for Dolby Vision and IMAX Enhanced helps reproduce movies with incredible detail, dynamic range and colour accuracy.\u003c\/p\u003e\n\u003cp\u003eDedicated picture modes for popular streaming services such as Netflix and Prime Video automatically optimise content for the best possible image quality. The TV is also CalMAN Ready, making it suitable for professional calibration.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003ePowerful Acoustic Multi-Audio+ Sound\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eComplementing the stunning visuals is Sony's Acoustic Multi-Audio+ speaker system. A six-speaker array driven by a powerful 65W amplifier delivers clear dialogue, impressive detail and room-filling sound.\u003c\/p\u003e\n\u003cp\u003eBuilt-in woofers add greater impact to movie soundtracks and sporting events, creating a more engaging entertainment experience without the need for external speakers.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eIntelligent Audio Enhancement\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eSony's Acoustic Auto Calibration automatically adjusts audio performance based on your room layout and viewing position. Voice Zoom 3 uses AI-powered processing to enhance speech clarity, making dialogue easier to hear even during busy scenes.\u003c\/p\u003e\n\u003cp\u003eSupport for Dolby Atmos, DTS:X and Sony 360 Spatial Sound technologies creates a more immersive soundstage when paired with compatible Sony audio products.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003ePerfect Partner for BRAVIA Theatre Sound Systems\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFor customers seeking a complete home cinema setup, the BRAVIA 7 II integrates seamlessly with Sony BRAVIA Theatre soundbars and speakers. Acoustic Centre Sync allows the TV and compatible soundbar to work together, delivering clearer dialogue and a more cohesive surround sound experience.\u003c\/p\u003e\n\u003cp\u003ePairing with Sony's BRAVIA Theatre range unlocks enhanced spatial audio performance for truly cinematic entertainment.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eGoogle TV Smart Platform\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eGoogle TV brings together movies, TV shows, apps and subscriptions into one easy-to-use interface. Access popular streaming services including Netflix, Disney+, Prime Video, Apple TV and YouTube, alongside thousands of additional apps and games.\u003c\/p\u003e\n\u003cp\u003ePersonalised recommendations help you discover new content, while voice search makes finding your favourite entertainment quick and convenient.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eBuilt-In Chromecast and Apple AirPlay 2\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eSharing content is effortless thanks to integrated Google Cast and Apple AirPlay 2 support. Stream videos, photos, music and apps directly from compatible smartphones, tablets and laptops to the large 98-inch display without the need for additional devices.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eOptimised for Next-Generation Gaming\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe Sony BRAVIA 7 II is built to maximise the performance of modern gaming consoles. HDMI 2.1 connectivity supports 4K gaming at 120Hz, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and Dolby Vision Gaming for smooth, responsive gameplay.\u003c\/p\u003e\n\u003cp\u003eExclusive PlayStation 5 features including Auto HDR Tone Mapping and Auto Genre Picture Mode ensure PS5 gamers enjoy the best possible picture quality with minimal setup.\u003c\/p\u003e\n\u003cp\u003eGaming Multi-View even allows players to watch walkthrough videos alongside gameplay on the same screen, making it easier than ever to master new challenges.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSony PICTURES CORE Streaming Included\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eEnjoy access to Sony PICTURES CORE, Sony's premium movie streaming platform featuring a vast catalogue of films in up to 4K HDR quality. Pure Stream technology delivers significantly higher streaming bitrates than conventional services, providing picture quality that rivals 4K Ultra HD Blu-ray.\u003c\/p\u003e\n\u003cp\u003eWith IMAX Enhanced compatibility included, viewers can enjoy a truly cinematic presentation from selected titles.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSony BRAVIA 7 II K98XR75M2PB – Large Screen Home Cinema at Its Finest\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\"\u003eCombining a spectacular 98-inch True RGB LED display, intelligent AI-powered processing, immersive sound technology, advanced gaming features and Google TV smart functionality, the Sony BRAVIA 7 II K98XR75M2PB delivers a premium entertainment experience designed for the most demanding home cinema enthusiasts.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eTechnical Specifications\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3 class=\"heading heading--l3 mb-1\"\u003e\u003cspan class=\"heading__text\"\u003eDisplay\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAspect Ratio\u003c\/td\u003e\n\u003ctd\u003e16:09\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBacklight Technology\u003c\/td\u003e\n\u003ctd\u003eLED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnhanced Refresh Rate\u003c\/td\u003e\n\u003ctd\u003e100Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHorizontal Viewing Angle\u003c\/td\u003e\n\u003ctd\u003e178\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaximum Resolution\u003c\/td\u003e\n\u003ctd\u003e3840 x 2160\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScreen size\u003c\/td\u003e\n\u003ctd\u003e98 in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScreen Technology\u003c\/td\u003e\n\u003ctd\u003eMini RGB\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStandard Refresh Rate\u003c\/td\u003e\n\u003ctd\u003e100Hz (Native)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eConnectivity\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBluetooth\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDMI\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDMI Version\u003c\/td\u003e\n\u003ctd\u003eHDMI 2.1 (x2) \/ HDMI 2.0 (x2)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNumber of HDMI Ports\u003c\/td\u003e\n\u003ctd\u003e4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNumber of USB Ports\u003c\/td\u003e\n\u003ctd\u003e2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUSB\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWi-Fi\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eAdditional Information\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarranty\/Guarantee\u003c\/td\u003e\n\u003ctd\u003e1 Year Guarantee with additional 4 Year Warranty (*Registration Required)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarranty Redemption Information\u003c\/td\u003e\n\u003ctd\u003eConsumer must register within 90 days of purchase via www.sony.co.uk\/promo\/5yearwarranty Proof of purchase must be retained.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePSTI Compliance\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003ePSTI Compliance - \u003c\/span\u003e\u003ca href=\"https:\/\/euronics.a.bigcontent.io\/v1\/static\/SONK98XR75M2PBUKA_PSTI\" target=\"_blank\"\u003eDownload certificate\u003c\/a\u003e\u003ca href=\"https:\/\/euronics.a.bigcontent.io\/v1\/static\/SONK98XR75M2PBUKA_PSTI\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eFeatures\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpeakers\u003c\/td\u003e\n\u003ctd\u003eFull Range (X-balance) Speaker x 2 \/ Subwoofer x 2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTV Services\u003c\/td\u003e\n\u003ctd\u003eOver 10,000 apps \u0026amp; games, including BBCiPlayer, Netflix, Prime, ITVX, Pluto TV, Sony Pictures Core, Disney +, AppleTV, Youtube, Google Play, Discovery +, NowTV, Paramount +,You, Spotify, Crunchy Roll\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUSB Recording\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFreeview\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eProgrammes \u0026amp; Functions\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital Tuner\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eElectronic Program Guide\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eDesign Elements\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eBlack\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour Group\u003c\/td\u003e\n\u003ctd\u003eBlack\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eGeneral\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdditional Information\u003c\/td\u003e\n\u003ctd\u003eDigital Terrestrial DVB-T-T2 DVB C -- Satelite DVB-S-S2 Analogue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeatures\u003c\/td\u003e\n\u003ctd\u003eRGB Backlight Master Drive Pro – Delivers vivid, true colours\u003cbr\u003eStudio Calibrated Modes – Ensures film-like picture quality\u003cbr\u003eXR Processor with AI – Optimises realism scene by scene\u003cbr\u003eAcoustic Multi Audio+ – Syncs immersive sound to screen\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct Type\u003c\/td\u003e\n\u003ctd\u003eTV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBarcode\/EAN\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e4548736178229\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eTechnical Details\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperating System\u003c\/td\u003e\n\u003ctd\u003eAndroid\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRMS Output Power\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e10W + 10W + 10W + 10W + 12.5W + 12.5W\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart App Control\u003c\/td\u003e\n\u003ctd\u003eGoogle Assistant, Works with Elexa, Apple Home Kit\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eEfficiency \u0026amp; Standard\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy Efficiency Class\u003c\/td\u003e\n\u003ctd\u003eC\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eAccessories\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications mb-2\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eVESA Mount Compatible\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVesa Mount Size\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e600 x 400 mm\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cspan\u003eSony K98XR75M2PB 98 Inch BRAVIA 7 II True RGB LED 4K Ultra HD HDR Smart Google TV 2026, Sony, K98XR75M2PB, 98, Inch, BRAVIA, 7, II, True, RGB, LED, 4K, Ultra, HD, HDR, Smart, Google, TV, 2026, sony true rgb tvs, sony 2026 tv, sony bravia 7 II, sony XR75M2PB, bravia 7 II, sony tv, XR75M2B, XR75, Sony XR75\u003c\/span\u003e\u003c\/p\u003e","brand":"Mitchell Acoustics","offers":[{"title":"98 Inch","offer_id":53829420908887,"sku":"2000006873","price":2099.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/6675\/6695\/files\/sony-k98xr75m2pb-98-inch-bravia-7-ii-true-rgb-led-4k-ultra-hd-hdr-smart-google-tv-2026.webp?v=1781852031","url":"https:\/\/kitchelab.store\/products\/sony-k98xr75m2pb-98-inch-bravia-7-ii-true-rgb-led-4k-ultra-hd-hdr-smart-google-tv-2026","provider":"Kitchelab","version":"1.0","type":"link"}