Sony K98XR75M2PB 98 Inch BRAVIA 7 II True RGB LED 4K Ultra HD HDR Smart Google TV 2026
Sony K98XR75M2PB 98 Inch BRAVIA 7 II True RGB LED 4K Ultra HD HDR Smart Google TV 2026
Sony BRAVIA 7 II K98XR75M2PB 98 Inch True RGB LED 4K Ultra HD HDR Smart Google TV
Experience Bigger, Brighter Entertainment
Transform your living room into a true home cinema with the Sony BRAVIA 7 II K98XR75M2PB. Featuring a massive 98-inch screen, Sony's latest True RGB LED technology and the intelligent XR Processor with AI, this premium 4K HDR Smart TV delivers breathtaking colour accuracy, exceptional brightness and impressive realism. Whether you're watching blockbuster films, live sport or next-generation gaming, every scene is presented with remarkable detail and depth.
True RGB LED Technology for Exceptional Colour Precision
At the heart of the BRAVIA 7 II is Sony's advanced True RGB LED display technology. Using independent red, green and blue LED control, the TV produces highly accurate colours, improved brightness and enhanced contrast across the entire screen.
Combined with XR Contrast Booster 20, bright highlights appear more vibrant while darker scenes retain outstanding detail, creating a picture that feels more lifelike and immersive. From colourful nature documentaries to cinematic action sequences, every image benefits from stunning clarity and realism.
XR Processor with AI Scene Recognition
Powered by Sony's latest XR Processor with AI, the BRAVIA 7 II intelligently analyses content in real time. Using advanced scene recognition technology, it identifies key elements within each frame and optimises colour, contrast, texture and detail for the most natural viewing experience possible.
The result is a picture that closely reflects the creator's original vision, with improved depth, realism and accuracy across all types of content.
Smooth, Detailed Motion for Sport and Movies
Fast-moving action is handled effortlessly thanks to Sony XR Motion Clarity technology. Whether you're watching live sport, action films or gaming, motion remains smooth and sharp with reduced blur.
XR Clear Image further enhances older content by intelligently reducing noise and improving detail, helping HD and lower-resolution sources appear closer to native 4K quality.
Wide Viewing Angles for Larger Rooms
The BRAVIA 7 II is designed for family viewing and larger entertainment spaces. Sony's X-Wide Angle Pro technology maintains excellent colour consistency and brightness even when viewed from the side, ensuring everyone enjoys a premium viewing experience regardless of seating position.
Cinema-Quality Picture with Studio Calibration
Sony has worked closely with leading film studios to deliver an authentic cinematic experience at home. Support for Dolby Vision and IMAX Enhanced helps reproduce movies with incredible detail, dynamic range and colour accuracy.
Dedicated picture modes for popular streaming services such as Netflix and Prime Video automatically optimise content for the best possible image quality. The TV is also CalMAN Ready, making it suitable for professional calibration.
Powerful Acoustic Multi-Audio+ Sound
Complementing the stunning visuals is Sony's Acoustic Multi-Audio+ speaker system. A six-speaker array driven by a powerful 65W amplifier delivers clear dialogue, impressive detail and room-filling sound.
Built-in woofers add greater impact to movie soundtracks and sporting events, creating a more engaging entertainment experience without the need for external speakers.
Intelligent Audio Enhancement
Sony's Acoustic Auto Calibration automatically adjusts audio performance based on your room layout and viewing position. Voice Zoom 3 uses AI-powered processing to enhance speech clarity, making dialogue easier to hear even during busy scenes.
Support for Dolby Atmos, DTS:X and Sony 360 Spatial Sound technologies creates a more immersive soundstage when paired with compatible Sony audio products.
Perfect Partner for BRAVIA Theatre Sound Systems
For customers seeking a complete home cinema setup, the BRAVIA 7 II integrates seamlessly with Sony BRAVIA Theatre soundbars and speakers. Acoustic Centre Sync allows the TV and compatible soundbar to work together, delivering clearer dialogue and a more cohesive surround sound experience.
Pairing with Sony's BRAVIA Theatre range unlocks enhanced spatial audio performance for truly cinematic entertainment.
Google TV Smart Platform
Google TV brings together movies, TV shows, apps and subscriptions into one easy-to-use interface. Access popular streaming services including Netflix, Disney+, Prime Video, Apple TV and YouTube, alongside thousands of additional apps and games.
Personalised recommendations help you discover new content, while voice search makes finding your favourite entertainment quick and convenient.
Built-In Chromecast and Apple AirPlay 2
Sharing content is effortless thanks to integrated Google Cast and Apple AirPlay 2 support. Stream videos, photos, music and apps directly from compatible smartphones, tablets and laptops to the large 98-inch display without the need for additional devices.
Optimised for Next-Generation Gaming
The Sony BRAVIA 7 II is built to maximise the performance of modern gaming consoles. HDMI 2.1 connectivity supports 4K gaming at 120Hz, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and Dolby Vision Gaming for smooth, responsive gameplay.
Exclusive PlayStation 5 features including Auto HDR Tone Mapping and Auto Genre Picture Mode ensure PS5 gamers enjoy the best possible picture quality with minimal setup.
Gaming Multi-View even allows players to watch walkthrough videos alongside gameplay on the same screen, making it easier than ever to master new challenges.
Sony PICTURES CORE Streaming Included
Enjoy access to Sony PICTURES CORE, Sony's premium movie streaming platform featuring a vast catalogue of films in up to 4K HDR quality. Pure Stream technology delivers significantly higher streaming bitrates than conventional services, providing picture quality that rivals 4K Ultra HD Blu-ray.
With IMAX Enhanced compatibility included, viewers can enjoy a truly cinematic presentation from selected titles.
Sony BRAVIA 7 II K98XR75M2PB – Large Screen Home Cinema at Its Finest
Combining a spectacular 98-inch True RGB LED display, intelligent AI-powered processing, immersive sound technology, advanced gaming features and Google TV smart functionality, the Sony BRAVIA 7 II K98XR75M2PB delivers a premium entertainment experience designed for the most demanding home cinema enthusiasts.
Technical Specifications
Display
| Aspect Ratio | 16:09 |
| Backlight Technology | LED |
| Enhanced Refresh Rate | 100Hz |
| Horizontal Viewing Angle | 178 |
| Maximum Resolution | 3840 x 2160 |
| Screen size | 98 in |
| Screen Technology | Mini RGB |
| Standard Refresh Rate | 100Hz (Native) |
Connectivity
| Bluetooth | Yes |
| HDMI | Yes |
| HDMI Version | HDMI 2.1 (x2) / HDMI 2.0 (x2) |
| Number of HDMI Ports | 4 |
| Number of USB Ports | 2 |
| USB | Yes |
| Wi-Fi | Yes |
Additional Information
| Warranty/Guarantee | 1 Year Guarantee with additional 4 Year Warranty (*Registration Required) |
| Warranty Redemption Information | Consumer must register within 90 days of purchase via www.sony.co.uk/promo/5yearwarranty Proof of purchase must be retained. |
| PSTI Compliance |
PSTI Compliance - Download certificate |
Features
| Speakers | Full Range (X-balance) Speaker x 2 / Subwoofer x 2 |
| TV Services | Over 10,000 apps & games, including BBCiPlayer, Netflix, Prime, ITVX, Pluto TV, Sony Pictures Core, Disney +, AppleTV, Youtube, Google Play, Discovery +, NowTV, Paramount +,You, Spotify, Crunchy Roll |
| USB Recording | Yes |
| Freeview | Yes |
Programmes & Functions
| Digital Tuner | Yes |
| Electronic Program Guide | Yes |
Design Elements
| Colour | Black |
| Colour Group | Black |
General
| Additional Information | Digital Terrestrial DVB-T-T2 DVB C -- Satelite DVB-S-S2 Analogue |
| Features | RGB Backlight Master Drive Pro – Delivers vivid, true colours Studio Calibrated Modes – Ensures film-like picture quality XR Processor with AI – Optimises realism scene by scene Acoustic Multi Audio+ – Syncs immersive sound to screen |
| Product Type | TV |
| Barcode/EAN | 4548736178229 |
Technical Details
| Operating System | Android |
| RMS Output Power | 10W + 10W + 10W + 10W + 12.5W + 12.5W |
| Smart App Control | Google Assistant, Works with Elexa, Apple Home Kit |
Efficiency & Standard
| Energy Efficiency Class | C |
Accessories
| VESA Mount Compatible | Yes |
| Vesa Mount Size | 600 x 400 mm |
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